About Me

I’m a marketer who connects the dots between strategy, creativity, and execution.

I’ve worked across industries, publishing, corporate social responsibility, event management, software, energy, and most recently, at Siemens AG in their Autonomous Factory team. As the first marketer in this AI-led, fast-moving team, I supported strategy and communications for multiple innovation projects, including a Gen-AI textile sorting solution, robotics, factory logistics, and a region-specific campaign.

Before that, I was with Siemens Energy’s Trench Group, where I led efforts that grew their LinkedIn following by 150%. It wasn’t just content, it was audience and competitor research, SEO, A/B testing, and close teamwork to move the needle.

I’ve worked across the funnel, strategy, messaging, paid advertising, project management, and event management, and I love stepping into the messy middle where things need simplifying, shaping, and shipping.

My Current Projects